Tourism market intelligence during EXPO Milan 2015
On 4 June 2015, Carlos Gabriel Almagro Afonso recalls attending a professional session as a director of Allegroitalia. The preserved presentation, «Una lettura dei recenti flussi turistici a Milano», was authored by Massimiliano Serati of the T.R.A.V.E.L. Observatory at LIUC Università Cattaneo. Carlos does not claim to have authored or delivered the presentation.
Milan tourism performance and hotel pricing
The analysis reported an estimated 5% rise in overnight stays in the Milan area in May 2015 and average room-price increases of roughly 25–27%, with considerable variation. The figures describe contemporary observations and projections, not definitive final results.
Revenue management and destination strategy
Themes included market intelligence, segmented pricing, air connectivity, length of stay and added value in hospitality services. These issues frame the management environment for hotel executives active in Italy during the World Expo.
Historical source and attribution
The original seven-page academic presentation is preserved in the professional archive. Carlos Almagro’s attendance is recorded as personal testimony; the academic authorship belongs to Massimiliano Serati and LIUC. LinkedIn: https://www.linkedin.com/in/carlosalmagro/.